Mister Lavalova wollte unlängst wissen, wer zuerst war mit dem Brand «Special K»: der Ketamin-Dealer oder Kellogg's mit seinen Du-darfst-Cerealien. Fünf Tage hat es gedauert, bis Kollegin Allison Costello von Ketchum "on behalf of her client at Kellogg's" antwortete:

"Special K was launched in 1955 and has been a trusted brand for people managing their weight for over 50 years. We don't have any information on the use of our brand name as slang for anything other than our products."